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Tata Communications is a leading global digital infrastructure provider, enabling enterprises to thrive in a

hyperconnected world. As a trusted partner in digital transformation, the company delivers solutions in

network, cloud, security, mobility, IoT, and collaboration to businesses worldwide.

1. Global Reach: Serving over 7,000 customers globally, including 300 of the Fortune 500 companies.

2. Network Leadership: Our global network carries 24% of the world’s internet routes, with over 7,600 petabytes

of internet traffic traveling across it each month.

3. Industry Recognition: Named a ‘Leader’ for the tenth consecutive year in the 2023 Gartner® Magic Quadrant™

for Network Services (Global)

4. Great Place to Work: Certified as a Great Place to Work® in America, Canada, Greater China, India, UK, Hong

Kong & Singapore

5. Infrastructure: We own 710,000 km of subsea fiber (over 17 times around the equator) and 210,000 km of

terrestrial fiber

6. Voice Traffic Leadership: Carry 53 billion minutes of wholesale voice traffic annually.

7. Official F1 Connectivity Provider: Powering millions of users on Formula1.com and delivering cutting-edge

connectivity for the F1 experience.

We offer exciting career growth, continuous learning, and exposure to cutting-edge technologies. Our

innovation-driven culture, commitment to sustainability, and focus on employee well-being make us a great

place to build a meaningful career.

We are an equal opportunity employer committed to fostering a diverse, inclusive, and equitable workplace.

We celebrate differences and ensure that all qualified applicants receive fair consideration for employment,

regardless of race, colour, religion, gender, gender identity, national origin, disability, veteran status, or any

other legally protected status. We believe that diversity drives innovation, and we are dedicated to creating

a workplace where everyone feels valued, respected, and empowered to contribute their best.

• Our Offerings Products & Solutions - A Digital Ecosystem for You | Tata Communications

• Meet the Leadership Team Leadership | Tata Communications

Designation Senior Manager - Regional Field Marketing

Location Singapore

Reports to AVP – Regional Marketing (APAC)

No. Of Peers 3

No. of Direct

Reportees

Individual Contributor

About the

Role

You will serve as the central point of contact for regional marketing and will support

your regional business team to customize assets to reflect local market needs and

preferences. You have a growth mindset and look to customer-first insights while

decision making. You are Self-motivated, innovative, collaborative, creative and

analytical.

You will be

accountable

for

(Key

Responsibiliti

es)

• Orchestrate and manage the annual, quarterly, and monthly planning and

implementation of the marketing strategy and programs.

• Design and activate a culture of proactive collaboration while expanding regional

and global coordination within teams and to maintain a solid repository of all data.

• Serve as a credible and strategic advisor to the Regional Marketing Director,

providing reporting on identified operational issues and progress.

• Experience with developing integrated, multi-touch marketing campaigns.

• Stakeholder mapping, crafting analysis builds and working on competitive

intelligence to enable monthly and quarterly reviews and plans.

• Research, develop and deploy regional and country demand strategies aligned to

growth targets and operational KPI’s.

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• Understand the regional nuances and consumer insights and build a definitive voice

on integral how we position our solutions and customer value proposition to

market.

• Lead key marketing campaigns for demand generation / pipeline acceleration for

the region with omni channel activation.

• Build a solid pipeline of marketing activities to generate leads, build demand

generation for key priority markets: SG, HK, JP, CN, AU

• Experience with sales and marketing automation systems ideally salesforce.

• Multi-agency liaison with multi-tasking capabilities to develop compelling content

including thought leadership messaging, executive presentations, blogs, social

content, for business leaders to help accelerate our right to play and win.

• Responsible for the planning and execution of marketing campaigns from inception

to execution aligned with the sales objectives in the region.

Who you are: • You will have a record of Brand Management experience working within APJC

market with a recognized brand, client or agency side. You will have worked

closely with sales leadership in addition to regional and/ or global marketing

teams. Strong English language skills are critical and the ability to work with virtual

teams a must.

• You are a well-rounded marketeer that can think strategically, proactively while

being aligned with the corporate mandate. You can concurrently build and execute

plans for various segments, lines of business and verticals.

• You will be passionate about your solutions, your customers, your team and

understanding the market dynamics in which you operate. You will strive to stay

sharp and continuously nurture and expand sales, business, technology, and

competitive readiness.

Key

Qualification

& Experience

• Bachelor’s degree in marketing, Communications or Business Discipline.

• 08-10 years of experience in the Asia Pacific region with a strong record of

managing both brand and communications in a regionally or globally recognized

company. (Service Provider, OEM or Agency side)

• Experience in working closely with sales organizations and leadership to deliver on

aligned KPI’s.

• Demonstratable understanding of the unique qualities, cultures, and business

acumen in Asia Pacific markets.

• Fluent in English with knowledge of Mandarin advantageous.

• Experience managing agency rosters.

• A highly motivated individual who thrives in a fast-paced team environment and is

readily adaptable to changing market and organizational requirements.

• Strong presentation and communication skills.

• Experience in managing and measuring the impact of marketing campaigns.

Why Join Us • Opportunity to lead a high-impact, high-growth marketing function in a rapidly

evolving industry.

• Drive innovation and transformation for some of the world’s leading enterprises.

• Collaborate with a dynamic, ambitious, and customer-focused leadership team.

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More Information about us

• What is Tata Communications’ purpose?

Digital technology is empowerment. It is expression. And it is equalising. Its scale and speed touch all

parts of our lives – everyone, everywhere, every day. Technology has created a platform of limitless

opportunity. But for businesses to fully capitalise on the growth opportunities in store, they must

undergo complete and fundamental transformation. They must become truly digital. Tata

Communications exists to facilitate that transformation for positive change – for everyone.

• What does Tata Communications do?

We create and curate robust ecosystems, open infrastructure, and future-proofed platforms to

transform complex services into simple solutions that work for our customers and partners on their

digital transformation journey. Underpinning everything we do is our global network – the world’s largest

and most sophisticated, wholly owned subsea fibre cable network. Today, over 30% of the world’s

Internet routes travel over our network, and we are the only Tier-1 provider in the top five by routes in

five continents across the globe.

• What is the corporate history of Tata Communications Limited?

Tata Communications Limited (hereinafter referred as Tata Communications) is the new name of VSNL,

which as of January 28, 2008. Prior to this Tata Communications has a history of more than 135 years in

handling the international telecommunications needs of the country.

Tata Communications (as VSNL) was incorporated on March 19, 1986, under the Indian Companies Act,

1956 to take over the activities of the erstwhile Overseas Communication Services (OCS). In February

2002, the Government of India, as per their disinvestments plan, sold 25% of their holding in the

company to the strategic partner. Consequently, the company was taken over under the administrative

control of TATA. It is under the management of TATAs – India’s best-known industrial house – that Tata

Communications is now charting its future course.

Prior to this, The Eastern Telegraph Co. (ETC) of 1872 and the Indian Radio Telegraph Co. (IRT) of 1927

merged to form the Indian Radio and Cable Communications Co. (IRCC) in 1932. The Government of India

took over the IRCC, giving birth to the Overseas Communications Service (OCS), a Government

Department.

• About Tata group

The TATA group founded by Jamsedji Tata in 1868, the Tata group is a global enterprise, headquartered

in India, comprising 30 companies across ten verticals. The group operates in more than 100 countries

across six continents, with a mission ‘To improve the quality of life of the communities we serve

globally, through long-term stakeholder value creation based on Leadership with Trust’. Tata Sons is the

principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity

share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood

generation and art and culture. In 2018-19, the revenue of Tata companies, taken together, was USD

113.0 billion (INR 792,710 crore). These companies collectively employ over 720,000 people. Each Tata

company or enterprise operates independently under the guidance and supervision of its own board of

directors. There are 28 publicly listed Tata enterprises with a combined market capitalisation of about

USD 160 billion (INR 11,09,809 crore) as on March 31, 2019. Companies include Tata Consultancy

Services, Tata Motors, Tata Steel, Tata Chemicals, Tata Consumer Products, Titan, Tata Capital, Tata

Power, Tata Advanced Systems, Indian Hotels and Tata Communications.