Job Description
Regional Field Marketing Manager – APAC
Location: Singapore (Hybrid)
Employer: Global B2B Connectivity & Cloud Provider
Role Overview
Reporting to the APAC Marketing Director, you will own the end-to-end field-marketing strategy for five priority markets (Singapore, Hong Kong, Japan, Mainland China, Australia). Your remit spans integrated demand-generation campaigns, regional events, account-based marketing (ABM) initiatives and sales-enablement programs — all measured against pipeline and revenue contribution.
Key Responsibilities
- Develop and execute multi-channel demand-generation plans that source and accelerate qualified pipeline for regional sales teams.
- Localise global campaigns, content and messaging for cultural, language and regulatory nuances across APAC.
- Plan and deliver virtual and in-person events (industry conferences, executive briefings, partner co-marketing) with clear ROI targets.
- Maintain accurate reporting in Salesforce and Marketo (or equivalent); present performance insights and competitive intelligence to senior leadership.
- Collaborate with product marketing, digital teams and external agencies to ensure consistent brand positioning and timely campaign execution.
Candidate Profile
- 8–15 years’ field or regional marketing experience within technology, telecommunications, cloud or related B2B sectors.
- Proven ownership of demand-generation programs tied to revenue KPIs across multiple APAC markets.
- Hands-on proficiency with marketing-automation and CRM platforms; data-driven mindset.
- Strong stakeholder management skills within matrix, cross-border organisations; comfortable partnering with sales leadership.
- Fluent English; additional Asian language skills (e.g., Mandarin, Japanese) advantageous but not mandatory.
- Current work authorisation in Singapore (visa sponsorship is not available).
Compensation & Benefits
- Competitive package and bonus structure
- Regional ownership and high visibility within a multibillion-dollar technology business.
- Modern, hybrid working model; business-critical travel only.
- Professional development budget and flexible MarTech environment.
- Highly visible global sponsorships and events